Latte Lisbon

Brewed from a shared passion for the drink, LATTE is the result of a collaboration between two friends and co-workers who identified a gap in the Portuguese market for a fresh and innovative streetwear concept. The project aims to bring new brands to the forefront, alongside iconic staples in the streetwear and sportswear industries, all presented in a vibrant space located in the heart of Lisbon's trendy Chiado district.

Developed as part of a university project, my contribution focused on LATTE's creative direction and branding evolution. I designed engaging social media creatives to enhance the brand’s online presence and foster a connection with its growing audience. Additionally, I undertook a comprehensive rebranding of LATTE’s website, crafting a sleek, user-friendly platform that reflects the brand’s contemporary ethos and positions it as a leader in Lisbon’s streetwear scene.

Beyond digital work, I expanded LATTE’s identity into physical touchpoints. I created new graphics for t-shirts, bringing a fresh aesthetic to the brand’s apparel line. I also adapted the logo for new applications, including business cards, clothing tags, and eco-friendly paper bags, ensuring a cohesive and modern visual language across all customer interactions.

This university project showcases my ability to integrate creative design, strategic branding, and practical application, helping to position LATTE as a standout player in Portugal’s streetwear market.